Frontpaging issues to the public via TV series
PETALING JAYA: Sponsoring a TV series about journalists and the running of a newspaper may seem strange for a company which manufactures biscuits, but for The Munchy’s Group, it is a good way to promote public awareness of issues that affect society.
Its chief executive officer C.K. Tan said the company was committed to helping Malaysians enjoy the very best entertainment with a strong societal context.
People behind the series: (From left) Jehan Miskin, director Kabir Bhatia, NTV7 brand
management, business development, marketing and communications general manager
Airin Zainul, Star Publications managing director Datin Linda Ngiam, Nell Ng, Cheryl
Samad, Nurakhtar Mohd Amin, Tony Eusof, ntv7 CEO Datuk Anthony Bujang, Juita Viden
group executive director Francis Foo, and Tan.
“While we are keen to help them be sensitive and responsive to the issues that trouble our society, we want to also celebrate life and happiness with them,” he said.
“As we mature in this society, and our industry, we do not shy away from the hurdles of everyday life and the world around us.
“Munchy’s is a responsible citizen, and as such it will promote public awareness of issues that trouble society, issues that are relevant to all of us and, ultimately, offer a thought provoking platform that will enable our society to think hard and smart on how to make our world a better place to live – for us and our children,” said Tan in an interview.
Munchy’s is the sponsor of the new television series titled FRONTPAGE. The drama is based on the life of journalists in a fictional newspaper called “The Voice.”
The series is a product resulting from a partnership between The Star, Juita Viden and ntv7.
Tan noted that FRONTPAGE was about bringing issues to the public in an entertaining and engaging way.
“This is an all-Malaysian show, featuring an all-Malaysian cast. It has a solid story line with unique plots every week. Hopefully, the issues that the show deals with will trigger a positive response from all of us on educating ourselves and our children to become more responsible and caring citizens,” he added.
Established in 1991, Munchy’s products are now manufactured at a state-of-the-art facility in Batu Pahat, Johor. Its products are available in over 50 countries. Munchy’s is the number one wafer producer and second largest biscuit producer in the country, both in terms of volume and value. With about 1,000 employees, Munchy’s recorded a revenue of RM230mil last year.
Read more about FRONTPAGE in StarTwo tomorrow.
